White-Label Branding for Resellers
White-label branding allows you to present your reseller hosting as a fully independent hosting company. Your clients see your brand throughout their experience, from nameservers to the hosting panel and support pages.
What Can You White-Label?
1. Nameservers
Replace {{COMPANY_NAME}}'s defaults with your own (e.g., ns1.yourcompany.com). See our private nameservers guide.
2. cPanel Branding
Customize your clients' cPanel with your logo, color scheme, and custom links.
How to Customize in WHM:
- Go to cPanel > Customization > Brand
- Upload your logo (250x60 px recommended, PNG or SVG)
- Set a custom documentation URL
- Configure custom sidebar links
- Save changes
3. Hostname
Use a hostname like server.yourcompany.com instead of the default. Contact {{COMPANY_NAME}} support to update if needed.
4. Suspension and Error Pages
Customize the suspension page to show your brand and contact information via WHM's Web Template Editor.
5. Welcome Emails
Customize account creation notification emails in WHM under Email > Email Templates with your company name and branding.
Building a Complete White-Label Experience
| Element | What to Customize | Impact |
|---|---|---|
| Nameservers | Use ns1.yourcompany.com | Client sees your brand in DNS |
| cPanel Logo | Upload your logo | Client sees your brand in control panel |
| Support Links | Point to your support portal | Client contacts you, not {{COMPANY_NAME}} |
| Suspension Page | Add your branding | Suspended sites show your info |
| Welcome Email | Brand the email template | Professional first impression |
| Billing System | Use WHMCS with your branding | Invoices show your company |
Using WHMCS for Full White-Label Billing
WHMCS integrates directly with WHM/cPanel for:
- Branded client portal
- Automated provisioning on payment
- Custom invoices with your company name and GST
- Built-in support tickets
What Your Clients Should Never See
In a properly white-labeled setup, clients should never see {{COMPANY_NAME}}'s name, access WHM, know your provider, or contact {{COMPANY_NAME}} directly.
Tips for Building Your Brand
- Create a professional website for your hosting business
- Set up a knowledge base with hosting tutorials
- Offer multiple plans at competitive prices
- Provide excellent support — this is your key differentiator
- Use social proof with testimonials and client counts
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Need help? Contact our support team at {{SUPPORT_URL}}/client/support.