Improving Email Deliverability

Ensure your emails reach the inbox, not spam folder.

Email Authentication

SPF Record

Specifies which servers can send email for your domain.

v=spf1 +a +mx +ip4:YOUR_SERVER_IP ~all

DKIM

Adds a digital signature to verify email authenticity.

• Enable DKIM in cPanel under Email Authentication
• Add the provided TXT record to your DNS

DMARC

Tells receiving servers how to handle failed authentication.

v=DMARC1; p=quarantine; rua=mailto:[email protected]

Best Practices

1. Use proper sender information - Avoid generic "from" addresses
2. Include unsubscribe links - Required for marketing emails
3. Avoid spam trigger words - FREE, URGENT, WINNER
4. Maintain good list hygiene - Remove bounced addresses
5. Warm up new IPs - Gradually increase sending volume

Checking Deliverability

• Use mail-tester.com to test your emails
• Monitor bounce rates and spam complaints
• Check blacklist status regularly